Side 72 · Research substrate
Scientific publications
Rhetoric studies how communication is shaped by situation, audience, argument structure, framing, source cues and modes of persuasion.
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Persuasion effects depend on audience involvement, source, message, context and prior beliefs. Experimental persuasion models illuminate mechanisms but do not replace rhetorical analysis of situated discourse.
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Mass rollout · Wave 11. Historical and humanistic Sides include peer-reviewed scholarship and foundational scholarly works alongside empirical studies where appropriate.
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